TAG Live® has announced a new partnership with the upcoming UK tour of It’s Not A Game, starring award winning illusionists Jay & Joss.

The production will tour theatres across the UK during Summer 2026, with a 30 date national tour bringing the show to audiences around the country as TAG Live® continues to broaden its involvement in live family entertainment and touring theatre productions.

Supporting the future of live family entertainment

Known for their large scale contemporary stage illusion combining danger, theatrical storytelling and audience interaction, Jay & Joss first gained national recognition through appearances on Britain’s Got Talent before going on to feature on Penn & Teller: Fool Us, Lorraine and The Chris Moyles Show.

It’s Not A Game combines jaw dropping illusion, immersive visuals and live audience interaction in a theatrical experience designed to blur the lines between reality and illusion.

Described as “spectacular” by Entertainment Daily and “awe inspiring” by OK Magazine, the duo have become known to many as “the boys who made Simon Cowell believe in magic.”

Both Associates of The Inner Magic Circle with Silver Stars and recognised as The Magic Circle’s Champions of Stage Illusion, Jay & Joss have built an international reputation for blending cinematic scale with genuine live audience connection.

The partnership forms part of TAG Live®’s continued expansion across live entertainment, touring productions and audience experiences alongside its existing work across leisure, attractions and hospitality.

Further information about the tour can be found at:
www.jayandjoss.co.uk/itsnotagame/