Andy founded TAG Live® in 2013 with a clear ambition to redefine the role of live entertainment within leisure destinations. Since then, he has gone on to establish Stage Act®, creating one of the industry’s most innovative technology platforms for booking and managing live entertainment.

Before founding the Group, Andy held senior leadership roles within the leisure industry, including serving as a Director at Bourne Leisure, the company behind Haven, Butlins & Warner Leisure Hotels.

His experience shaping entertainment strategy across one of the UK’s largest leisure operators helped form the vision behind TAG Live® and continues to influence the Group’s approach to creating exceptional guest experiences.

As Group Founder & CEO, Andy leads the long-term vision and strategic direction of both TAG Live® and Stage Act®, working closely with the Managing Directors and leadership teams to drive innovation, growth and the continued evolution of the Group. He works with clients across holiday parks, resorts, theme parks, cruise lines and visitor attractions to help shape entertainment strategies that connect with modern audiences and deliver measurable commercial value.

Andy is widely recognised for his understanding of the live entertainment and leisure sectors and is a respected industry voice, regularly advising clients on the role entertainment plays in strengthening guest experience, increasing engagement and creating long-term destination value.

Under Andy’s leadership, TAG Live® has become one of the UK’s leading providers of live entertainment and experiences, while Stage Act® is redefining the way the entertainment industry connects talent with opportunities through technology.

What this means for our clients

Andy works directly with senior executives to help shape long-term entertainment strategies, combining industry expertise, commercial insight and creative thinking to deliver experiences that strengthen destinations, engage audiences and create lasting impact.

Andy is Managing Director of TAG Live®, leading the day-to-day operations of the business and working alongside the leadership team to deliver the company’s long-term growth strategy, operational excellence and client success.

Andy brings more than two decades of international leadership experience across the leisure, attractions and entertainment industries. Prior to joining TAG Live®, he held senior executive roles including Executive Director of Operations at Saudi Entertainment Ventures (SEVEN), a Public Investment Fund company developing world-class entertainment destinations across Saudi Arabia, and Director of Operations at Majid Al Futtaim Entertainment, where he oversaw a portfolio of leading attractions and entertainment venues across the Middle East. Earlier in his career, Andy held senior operational leadership positions with Haven Holidays, where he played a key role in delivering entertainment and guest experiences across one of the UK’s largest holiday park operators.

This breadth of experience gives Andy a unique understanding of the operational and commercial challenges facing modern leisure destinations, underpinned by a proven track record of building high-performing teams and delivering exceptional guest experiences.

As Managing Director, Andy is responsible for the overall leadership and performance of TAG Live®, ensuring the business continues to deliver exceptional experiences for clients while driving innovation, operational excellence and sustainable growth.

What this means for our clients

Andy ensures every TAG Live® partnership is underpinned by strong leadership, operational excellence and a relentless focus on delivering exceptional guest experiences, giving clients confidence in a partner that understands both strategic ambition and operational reality.

Denver leads the strategic direction, commercial growth and operational performance of Stage Act®, driving the continued development of the company’s innovative entertainment talent platform.

Prior to joining Stage Act®, Denver spent almost a decade with global technology marketplace Priori, where she held a number of senior executive leadership roles in both New York and London, culminating in her appointment as Managing Director for the UK and Europe. During her career, she has led international teams, scaled technology-enabled platforms and helped businesses accelerate growth through innovation, commercial strategy and operational excellence.

A graduate of the University of Cambridge and a qualified lawyer, Denver combines analytical thinking with a passion for building high-performing teams and customer-focused organisations. Her experience leading fast-growing technology businesses brings a fresh perspective to the live entertainment industry and supports Stage Act®’s vision to redefine the way talent and opportunities connect.

As Managing Director, Denver is responsible for the overall leadership of Stage Act®, overseeing the company’s commercial strategy, technology platform and long-term growth as it continues to expand internationally.

What this means for our clients

Denver ensures Stage Act® continues to evolve as an innovative, trusted and scalable platform, giving clients and performers access to smarter technology, stronger partnerships and an exceptional booking experience.

Chris leads the financial strategy, governance and commercial performance across both TAG Live® and Stage Act®, working closely with the leadership teams to support the Group’s continued growth and long-term ambitions.

A CIMA-qualified finance professional with more than 25 years’ experience, Chris has built his career partnering with founders and leadership teams to scale high-growth businesses across the technology, digital media and consumer sectors. Prior to joining the Group, he held senior finance leadership roles within a fast-growing international technology and digital media business, where he played a key role in strategic planning, governance, employee ownership and international expansion.

Chris combines commercial insight with financial discipline, helping the Group make confident strategic decisions while building the robust financial foundations needed to support sustainable growth. His experience spans multi-entity organisations, international operations, treasury, governance and long-term strategic planning.

As Group Finance Director, Chris oversees the financial leadership of both TAG Live® and Stage Act®, ensuring the Group continues to invest confidently in innovation, people and growth while maintaining the highest standards of financial governance.

What this means for our clients

Chris ensures both TAG Live® and Stage Act® remain financially strong and well-governed partners, giving clients confidence that they are working with businesses built for long-term success, sustainable investment and operational excellence.

Katie leads operational project delivery at TAG Live®, overseeing the successful planning, mobilisation and delivery of productions, entertainment programmes and live experiences.

She brings significant experience from the leisure and cruise sectors, having previously held senior leadership positions with Parkdean Resorts and Carnival Cruise Line, two organisations renowned for delivering large-scale entertainment programmes and exceptional guest experiences.

Katie’s operational expertise gives her a detailed understanding of the complexities involved in delivering entertainment across large, fast-paced leisure environments both on land and at sea.

At TAG Live®, Katie oversees the successful delivery of client projects, working closely with both clients and internal teams to ensure every production is planned, implemented and delivered with a strong focus on quality, operational excellence and guest experience.

What this means for our clients

Katie works alongside clients as a strategic delivery partner to ensure every project is delivered through robust planning, effective governance and disciplined execution, giving Clients complete confidence from initial planning through to live operation.

Claire leads the creative vision at TAG Live®, shaping the artistic direction of the company’s productions and developing original entertainment concepts that inspire audiences and create memorable guest experiences.

Before joining TAG Live®, Claire built her career with Merlin Entertainments, including Chessington World of Adventures, where she played a key role in developing and delivering entertainment for one of the UK’s leading theme parks.

Her background in attraction-based entertainment provides a deep understanding of how storytelling, production and guest experience combine to create compelling entertainment within destination environments.

At TAG Live®, Claire leads the creative development of productions from initial concept through to live delivery, ensuring every experience balances creative excellence with commercial impact and exceptional guest engagement.

What this means for our clients

Claire ensures every production is built around the guest journey, combining creativity, audience insight and operational understanding to deliver entertainment that exceeds expectations and creates lasting memories.

Ben leads digital across across the group, overseeing visual identity, creative design and digital output across productions, marketing platforms and brand communications.

With experience across holiday resorts, theme parks, zoos, museums, immersive entertainment, e-sports arenas and visitor attractions, Ben brings a strong understanding of how digital design, brand storytelling and audience engagement support modern leisure, culture and entertainment destinations.

At TAG Live®, Ben leads the in-house digital team responsible for production artwork, show branding, campaign assets and creative content across the company’s entertainment portfolio. His work ensures every production is supported by a clear visual identity, strong design standards and engaging digital assets that connect with audiences before, during and after the live experience.

What this means for our clients

Ben ensures every production is supported by strong visual storytelling, creative design and joined-up digital thinking. His work helps destinations present entertainment experiences that stand out, engage modern audiences and strengthen the overall guest and brand experience.

Jamie leads talent booking at Stage Act®, overseeing the delivery of live entertainment bookings and ensuring clients have access to exceptional performers through a seamless, professional booking experience.

With more than two decades of experience in the live entertainment industry, Jamie has built an outstanding reputation for talent booking, entertainment programming and supplier management. Before joining Stage Act®, he held senior talent booking roles at TAG Live® and previously spent almost six years with Parkdean Resorts, where he managed entertainment bookings across one of the UK’s leading holiday park operators. Earlier in his career, Jamie also worked as an independent entertainment consultant, giving him valuable insight into the needs of performers, venues and entertainment buyers alike.

At Stage Act®, Jamie leads the booking team, working closely with clients, performers, agencies and industry partners to deliver thousands of entertainment bookings each year. His extensive knowledge of the live entertainment landscape, combined with his commitment to exceptional service, ensures every booking is managed with professionalism, efficiency and attention to detail.

What this means for our clients

Jamie’s experience and industry knowledge ensure clients receive outstanding support throughout the booking process, with access to exceptional talent, trusted advice and a booking experience that is responsive, reliable and effortless.

Ellis leads talent partnerships at Stage Act®, building and strengthening relationships with performers, agencies and entertainment suppliers while supporting the continued growth of the platform’s global talent network.

Having built his career within the live entertainment industry, Ellis brings extensive experience in talent booking, supplier management and entertainment operations. Before joining Stage Act®, he held senior talent booking and quality management roles at TAG Live®, where he played a key role in sourcing, booking and maintaining exceptional entertainment across a diverse portfolio of clients. Earlier in his career, Ellis gained valuable operational experience managing live entertainment venues, giving him a practical understanding of both performer and client expectations.

At Stage Act®, Ellis works closely with agencies, performers and industry partners to expand the platform’s talent community, ensuring the highest standards of quality, collaboration and service. His deep understanding of the entertainment landscape helps Stage Act® continue to build trusted relationships across the industry while creating new opportunities for talent and clients alike.

What this means for our clients

Ellis ensures Stage Act® continues to attract and support exceptional talent, giving clients access to a growing network of trusted performers, stronger industry partnerships and an outstanding booking experience.