TAG Live® and Stage Act® have strengthened their executive leadership with the appointments of Andy Such as Managing Director of TAG Live®, Denver Sheridan as Managing Director of Stage Act®, and Chris McCole as Group Finance Director.
Together, TAG Live® and Stage Act® entertain more than seven million guests annually, working with leading organisations including Haven, Paultons Park, TUI and The Rank Group. The appointments establish dedicated executive leadership for both businesses for the first time and represent an important milestone as they prepare to come together under a group operating model.
By creating dedicated leadership for each business alongside a strengthened leadership team, the organisation is enhancing its commercial, operational and financial capability, creating a strong platform for its next phase of growth.
Andy Such becomes Managing Director of TAG Live® following a successful period as Chief Commercial & Strategy Officer.
With more than 30 years’ senior leadership experience across organisations including Bourne Leisure, Majid Al Futtaim, AMC Cinemas and Saudi Entertainment Ventures (SEVEN), he will lead the continued growth and day-to-day operation of the business.
Denver Sheridan joins Stage Act® as Managing Director, bringing extensive experience across technology, legal and commercial leadership in both the US and the UK.
She will lead the continued development of the company’s technology platform, strengthen strategic partnerships and drive its next phase of commercial growth.
Chris McCole joins as Group Finance Director, bringing significant experience in commercial finance, strategic planning and business transformation.
He will strengthen the organisation’s financial governance and commercial discipline as both businesses continue to grow.
Commenting on the appointments, Andy said:
”Over the past thirteen years, we've grown from a founder-led business into two complementary businesses that today entertain more than seven million guests every year. As we've grown, it has become increasingly important to strengthen our executive leadership with people who bring deep expertise, fresh perspectives and the capability to lead the next stage of our journey. The next natural step is to bring our businesses together with dedicated leadership for each business, supported by a strengthened group leadership team.
Andy, Denver and Chris are exceptional leaders. Together they provide the experience, accountability and strategic leadership that will help us continue building outstanding businesses for our clients, our people and the millions of guests we entertain each year.
Andy Mills-BrownGroup Founder & CEO
These appointments mark an important milestone in the continued evolution of the organisation as it prepares for its next chapter, bringing TAG Live® and Stage Act® together while continuing to invest in leadership, innovation and long-term sustainable growth.


