TAG Live® has announced the appointment of Claire Eglinton as Executive Creative Director, strengthening the company’s creative leadership as it continues to develop large scale entertainment and experience programmes for clients across the leisure and attractions sectors.
Claire joins TAG Live® from Merlin Entertainments, where she was part of the Merlin Magic Making creative team, developing attractions and experiences across Merlin’s global portfolio of brands and intellectual properties.
Strengthening creative leadership
Prior to her time at Merlin, Claire spent more than a decade at Chessington World of Adventures Resort, leading entertainment and events at one of the UK’s most recognisable theme park and resort destinations.
Her experience spans immersive experiences, brand storytelling and the delivery of large scale entertainment programmes, combining creative thinking with data led insight to design experiences that resonate with modern audiences.
”Claire brings an exceptional level of creative experience from some of the most respected organisations in the attractions industry. Her ability to combine storytelling, guest experience and data led insight makes her a fantastic addition to the TAG Live® leadership team.
Andy Mills-BrownCEO / Founder
”It is a privilege to join such a talented and passionate team at TAG Live® at such an exciting time for the business. I am looking forward to working with the team and our clients to continue creating experiences that connect with audiences and push creative boundaries.
Claire EglintonExecutive Creative Director
In her new role, Claire will help lead TAG Live®’s creative direction as the company continues its mission to redefine the future of family entertainment and experiences.
