The TAG Live® Group has announced the appointment of Andy Such as Chief Commercial & Strategy Officer, joining the group leadership team to support the continued growth of both TAG Live® and Stage Act®.
Andy brings more than 30 years of experience across live entertainment, attractions and leisure, having held senior commercial and strategic roles with leading organisations including Saudi Entertainment Ventures (SEVEN) in Saudi Arabia, Majid Al Futtaim across the Middle East and North Africa, and Bourne Leisure and Haven in the UK.
Strengthening commercial strategy and growth
In his role as Chief Commercial & Strategy Officer, Andy will lead the group’s commercial strategy, partnership development and long term growth planning across both TAG Live® and Stage Act®.
”Andy brings an exceptional level of experience and strategic insight from some of the most significant organisations in the global attractions industry. His understanding of both international entertainment markets and the UK holiday park sector makes him the perfect fit for our next chapter.
Andy Mills-BrownCEO / Founder
”I am delighted to be joining the TAG Live® Group at such an exciting time. The businesses have built a fantastic reputation for delivering innovative entertainment experiences, and I am looking forward to working with the team to drive the next phase of growth.
Andy SuchChief Commercial & Strategy Officer
The appointment comes as the group continues to expand its work across holiday parks, resorts, theme parks, cruise lines and visitor attractions, delivering entertainment and experience programmes Powered by Superhero Service™.
