A Bold New Identity for a Bold New Era
TAG Live® is proud to announce the launch of its refreshed brand identity, marking the beginning of a powerful new chapter in our journey as a global leader in live entertainment.
This transformation goes beyond just visuals. It represents our ongoing evolution – built on innovation, creativity, and a relentless focus on world-class delivery across land, sea, and air.
From our original roots a decade ago to becoming a multi-division powerhouse with international clients and partnerships, the time had come for a brand that truly represents who we are – and where we’re going.
Designed for Impact, Driven by Innovation
Our new brand identity reflects the dynamic nature of our business:
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A bold, confident visual system that scales across all divisions.
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Enhanced digital assets to improve visibility and storytelling.
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A tone of voice that’s both distinctive and professional, matching our industry-leading service model.
This visual refresh is part of a broader alignment with our strategic pillars: Future Stage™, Proposition R™, Superhero Service™, and Straight Forward™. Together, these underpin the work we do with global entertainment partners and our internal mission to inspire, connect, and entertain.
”We wanted our identity to reflect the energy and ambition that runs through every part of TAG Live®. It’s not just a rebrand - it’s a signal of intent for the future.
Andy Mills-BrownCEO / Founder
Looking Ahead
With our new HQ and rehearsal studios, expanded divisions, a growing global footprint, and a commitment to sustainability and inclusion, TAG Live® is entering its next decade with clarity and confidence.
We thank our clients, performers, team members, and partners for their support – and invite everyone to be part of what’s next.
Explore our new brand and divisions on the About Us section
