privacy policy

Talent Artistic Group Limited (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.tag.live, you are accepting and consenting to the practices described in this policy.

Information We May Collect From You

We may collect and process the following data about you:

Information you give us:

You may give us information about you by filling in forms on our site www.tag.live (our sites) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you subscribe to our service, participate in social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, personal description and photograph.

Information we collect about you:

With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information we receive from other sources:

We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Uses Made of the Information

We use information held about you in the following ways:

Information you give to us:

We will use this information to:

  • Carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • Provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • Provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by e-mail with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;
  • Notify you about changes to our service;
  • Ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you:

We will use this information to:

  • Administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • Improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • Allow you to participate in interactive features of our service, when you choose to do so;
  • Keep our site safe and secure;
  • Measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • Make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources:

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of Your Information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Talent Artistic Group Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Talent Artistic Group Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at hello@tag.live.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Photography and Filming at Events

We may capture photography and video recordings at events, venues, and associated areas for promotional and marketing purposes.

This may include:

  • Website content
  • Social media channels
  • Marketing materials
  • Case studies and promotional campaigns

Lawful Basis

We process this content under:

  • Legitimate interests (to promote our services and events)
  • Where required, consent

We aim to ensure that any use of imagery is appropriate, relevant, and not excessive.

What This Means for Attendees

  • Signage will be displayed where filming or photography is taking place
  • By entering these areas, you acknowledge that you may be recorded
  • Content may be used publicly as outlined above

Your Rights and Choices

You have control over how your image is used:

  • You can inform the photographer or videographer on-site if you do not wish to be captured
  • You can request removal of identifiable images by contacting us
  • We will take reasonable steps to honour such requests

Special Categories and Children

  • We take extra care when capturing images of children or sensitive situations
  • Where appropriate, explicit consent will be obtained

Retention

  • Images and footage are retained only as long as necessary for the purposes stated
  • We periodically review and remove outdated content

Access to Information

You have the right to access information held about you. Your right of access can be exercised in accordance with the GDPR. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to hello@tag.live or call +44 (01234) 972 000.

UK Head Office: TAG Live®, Unit 3, Stewartby Business Park, Broadmead Road, Bedfordshire, MK43 9ND, United Kingdom

christmas at luton hoo estate

This section explains how Talent Artistic Group Limited, trading as TAG Live® (“We”, “Us” or “Our”), collects and uses personal information in connection with Christmas at Luton Hoo Estate.

Christmas at Luton Hoo Estate has a dedicated page within the TAG Live® website. The Christmas at Luton Hoo Estate domain redirects visitors to this page.

This section supplements the main TAG Live® Privacy Policy. The remainder of this Privacy Policy continues to apply when you visit or interact with the Christmas at Luton Hoo Estate page, register for updates or attend the event.

Information We May Collect

Depending on how you interact with Christmas at Luton Hoo Estate, we may collect and process:

  • Your name;
  • Your e-mail address;
  • Your telephone or mobile number;
  • Your postal address or postcode;
  • Your marketing preferences;
  • Information you provide when contacting us or making an enquiry;
  • Competition, promotional entry or survey information;
  • Booking information provided to us by our ticketing partner;
  • Ticket type, booking date, visit date and session time;
  • The number and type of tickets purchased;
  • Order and transaction reference numbers;
  • Customer service, cancellation and refund information;
  • Accessibility information that you choose to provide;
  • Website usage and advertising interaction information;
  • Your IP address, browser type, device type and operating system;
  • The pages you visit and the links you select;
  • The website, advertisement or campaign that referred you to us;
  • Cookie identifiers and advertising identifiers;
  • Records of marketing consent, withdrawal and unsubscribe requests.

We do not normally receive or store your full payment card details. Payments made through our ticketing partner are processed by the ticketing platform and its appointed payment providers.

How We Collect Your Information

We may collect personal information when you:

  • Visit the Christmas at Luton Hoo Estate page on the TAG Live® website;
  • Join the Christmas at Luton Hoo Estate mailing list;
  • Register to receive SMS updates;
  • Purchase or reserve tickets through our ticketing partner;
  • Contact us with a question or customer service request;
  • Enter a competition or promotion;
  • Complete a survey or provide feedback;
  • Communicate with us by e-mail, telephone, social media or another channel;
  • Attend Christmas at Luton Hoo Estate;
  • Interact with our advertisements, social media posts or marketing campaigns;
  • Make choices through the TAG Live® cookie consent controls.

How We Use Your Information

Operating the Event and Managing Bookings

We may use your information to:

  • Administer and fulfil your booking;
  • Provide information about your visit;
  • Communicate changes to dates, times, availability or event arrangements;
  • Respond to questions, complaints or customer service requests;
  • Support accessibility requirements;
  • Manage cancellations, refunds or booking changes;
  • Operate the event safely and securely;
  • Prevent fraud or misuse;
  • Comply with our legal, financial and regulatory obligations.

Messages that provide essential information about an existing booking are service communications and are not marketing communications.

E-mail and SMS Marketing

Where you have provided the appropriate consent, we may send you e-mail or SMS marketing relating to:

  • Christmas at Luton Hoo Estate;
  • Ticket releases and ticket availability;
  • Event announcements and updates;
  • Offers and promotions;
  • Competitions;
  • Practical event information;
  • Future editions of Christmas at Luton Hoo Estate;
  • Related seasonal experiences operated by TAG Live®, where this was clearly explained when you registered.

We use Brevo to manage our mailing lists and send e-mail and SMS communications. Information held within Brevo may include your name, e-mail address, mobile number, marketing preferences and information about how you interact with our communications.

E-mail and SMS marketing preferences may be collected separately. Agreeing to receive e-mail marketing does not automatically mean that you have agreed to receive SMS marketing.

You can withdraw your consent at any time by:

  • Selecting the unsubscribe link within a marketing e-mail;
  • Following the opt-out instructions included in an SMS;
  • Updating your preferences where a preference centre is available;
  • Contacting us at hello@tag.live.

We may retain limited information on a suppression list after you unsubscribe. This enables us to record your preference and prevent further marketing communications from being sent to you.

Ticket Purchases Through Fever

Tickets for Christmas at Luton Hoo Estate are sold through Fever.

When you use Fever’s website, application or ticket purchasing services, Fever will collect and process personal information in accordance with its own privacy policy and terms.

Fever may provide us with information that is reasonably required to:

  • Operate and fulfil your booking;
  • Admit you and members of your booking to the event;
  • Communicate important event information;
  • Provide customer support;
  • Manage cancellations, refunds, exchanges or complaints;
  • Analyse ticket sales and event performance;
  • Meet our legal, accounting, safety and security obligations.

Fever and Talent Artistic Group Limited may each act as separate data controllers for the personal information they process for their own purposes.

Purchasing a ticket through Fever does not automatically subscribe you to TAG Live® or Christmas at Luton Hoo Estate marketing. We will only use booking information for marketing where an appropriate lawful basis applies and the relevant marketing requirements have been met.

You should review Fever’s own privacy policy before purchasing tickets or creating a Fever account.

Cookies, Analytics and Advertising Technologies

The Christmas at Luton Hoo Estate pages form part of the TAG Live® website and use the same cookie consent system as the rest of tag.live.

We may use analytics, advertising and campaign measurement technologies on the Christmas at Luton Hoo Estate pages and related campaign journeys. These may include:

  • Google Analytics;
  • Google Ads conversion tracking;
  • Google Ads remarketing;
  • Meta Pixel;
  • Meta advertising and conversion measurement technologies.

These technologies may help us to:

  • Understand how visitors find and use the Christmas at Luton Hoo Estate pages;
  • Understand how visitors move from the event page into the ticket booking journey;
  • Measure whether advertisements contribute to visits or ticket purchases;
  • Understand which advertisements and campaigns perform most effectively;
  • Improve campaign performance and advertising effectiveness;
  • Show relevant Christmas at Luton Hoo Estate advertising to previous visitors;
  • Create advertising audiences based on interactions with the event pages;
  • Understand general audience, device and geographic trends;
  • Identify website performance or technical issues.

Information processed through these technologies may include cookie identifiers, advertising identifiers, approximate location, device and browser information, referral information, page interactions and conversion information.

Where consent is required, optional analytics and advertising technologies will only be activated in accordance with the choices you make through the TAG Live® cookie consent controls.

Further information about the cookies and similar technologies used on tag.live, including how to manage or withdraw your choices, is available in our Cookie Policy.

Campaign Reporting and Audience Analysis

We may combine information from the Christmas at Luton Hoo Estate pages, ticketing reports, marketing communications and advertising platforms to understand campaign performance and ticket sales.

This may include analysing:

  • Ticket sales by date and session;
  • General customer location;
  • Marketing and campaign sources;
  • Advertising performance;
  • E-mail and SMS engagement;
  • Website conversion rates;
  • Ticket availability and customer demand;
  • Performance of campaign content and advertisements.

Where reasonably possible, aggregated or pseudonymised information will be used for reporting and analysis.

Sharing Your Information

Where reasonably necessary for the operation and promotion of Christmas at Luton Hoo Estate, we may share personal information with:

  • Fever and its ticketing and payment providers;
  • Brevo, as our e-mail and SMS marketing platform;
  • Google, including Google Analytics and Google Ads;
  • Meta, including Facebook and Instagram advertising services;
  • Our website hosting, development and technical support providers;
  • Customer service and event management providers;
  • Security, admissions and event operation suppliers;
  • Our appointed marketing, social media, advertising and PR agencies;
  • Competition and promotional partners;
  • Luton Hoo Estate and relevant venue partners where information is required for event delivery, safety or customer support;
  • Professional advisers, insurers, auditors and accountants;
  • Law enforcement bodies, regulators, courts and public authorities where required.

Our suppliers and agencies may only use personal information in accordance with their contractual responsibilities, our instructions and applicable data protection law, unless they separately act as a data controller and provide their own privacy information.

We do not sell your personal information.

International Processing

Some of the technology, marketing and ticketing providers used in connection with Christmas at Luton Hoo Estate may operate internationally. This means that personal information may be processed outside the United Kingdom.

Where required, we will ensure that appropriate safeguards are in place for international transfers of personal information.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include:

  • Keeping booking and transaction records for the period required to meet tax, accounting, contractual and legal obligations;
  • Keeping customer service correspondence for as long as necessary to resolve the enquiry and manage any related legal or operational issue;
  • Keeping marketing information until you unsubscribe, withdraw consent or the information is no longer required;
  • Keeping suppression records for as long as necessary to respect an opt-out request;
  • Keeping competition information until the competition has concluded and any reasonable claims period has expired;
  • Keeping analytics and advertising information in accordance with our platform settings, Cookie Policy and legal obligations;
  • Keeping security and fraud prevention information for as long as reasonably necessary to protect the event, our customers and our business.

We may retain anonymised or aggregated information for longer where it no longer directly identifies an individual.

Children’s Information

Christmas at Luton Hoo Estate is a family experience. However, the event page, mailing lists, SMS services and ticket purchasing services are intended to be used by adults.

We do not knowingly ask children to join our marketing database or provide personal information directly to us without appropriate involvement from a parent or guardian.

A parent, guardian or responsible adult should make bookings and provide any information required about children attending the event.

Photography and Filming at Christmas at Luton Hoo Estate

Photography and filming may take place at Christmas at Luton Hoo Estate for promotional, marketing, editorial and event documentation purposes.

The general Photography and Filming at Events section of this Privacy Policy applies to Christmas at Luton Hoo Estate.

Additional signage may be displayed at the event where photography or filming is taking place. Where appropriate, specific consent will be obtained, particularly where children are the primary subject of planned or identifiable promotional content.

Your Rights and Choices

Your rights under the main TAG Live® Privacy Policy apply to the personal information processed in connection with Christmas at Luton Hoo Estate.

You may contact us to:

  • Request access to your personal information;
  • Ask us to correct inaccurate information;
  • Ask us to delete information where applicable;
  • Ask us to restrict how information is used;
  • Object to certain processing;
  • Withdraw your consent;
  • Object to direct marketing at any time;
  • Ask a question about how your information is being used.

Questions, requests and comments relating to Christmas at Luton Hoo Estate privacy matters should be addressed to hello@tag.live or by calling +44 (0)1234 972 000.

UK Head Office: TAG Live®, Unit 3, Stewartby Business Park, Broadmead Road, Bedfordshire, MK43 9ND, United Kingdom.